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| Title: UNITED BUSINESS MEDIA LIMITED - UBM acquires Sign |
| Time: 3/6/2010 7:36:57 PM |
UBM acquires Sign China tradeshow for $10.7m Strengthens UBM Asias exhibition & visual communications platform in China UBM today announces that it has acquired 70% of Sign China, the fastest growing Chinese sign exhibition, on behalf of its UBM Asia business for a cash consideration of $10.7m, with a further performance-related consideration of up to $3.9m. Launched in 2003, Sign China has become the fastest growing and most international tradeshow for the sign industry in China. The show exhibits sign, advertising and visual communication equipment, as well as advanced printing and engraving machinery, materials, software and supplies. Exhibitors also show finished Point Of Purchase products, display systems, lightboxes and neon lighting. This years show took place from 2nd to 5th March in Guangzhous largest purpose-built exhibition venue. More than 1,000 exhibitors occupied around 70,000 square metres of exhibition space, 15% more than the 2009 show. 55,000 advertising industry professionals are expected to have visited this years show. The acquisition gives UBM Asia further exposure to Chinas $74 billion advertising market, the second largest in the world. Sign Chinas strong position as a leading sign and advertising industry exhibition will provide UBM Asia with a solid base to develop its business into digital production, digital signage, network and interactive advertisements. The business will complement UBM Asias recently announced integrated marketing event Technology for Marketing & Advertising China to be held in Shanghai in August 2010. This event is a `geo-clone of a successful event run by UBM Live in the UK. Sign China employs 20 staff and generated revenues of more than $4m in 2009. The acquisition is anticipated to exceed UBMs cost of capital criterion in its first full year of ownership. Jime Essink, President & CEO of UBM Asia said: "The acquisition of Sign China will add another industry-leading event to our portfolio, as well as provide a springboard for UBM Asias further expansion into South China and beyond. The addition of Sign China complements our recent launch of Technology for Marketing & Advertising China and helps us build a comprehensive group of media products for the Chinese advertising industry." |
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